- Optimize your forms.
- Do you have the right number of fields on your form?
- Are all of your forms fully accessible to people who use a keyboard or switch input device rather than a mouse?
- Do the forms work correctly and smoothly on all devices and all screen sizes?
- If a user makes a mistake when filling out a form, do your error messages help them correct the mistake right away?
- Is there anything about your forms that would make a user give up?
- Find out how users discover your company through organic search.
- What do users notice first when they search for your keywords: your website, your competitors, or your ads?
- What words stand out to them on the Google search results page?
- If and when they click on your link, what are they expecting to find?